Things have been a little crazy with no stop traveling all year round. Trust me, I am not complaining -- I love my job -- but that's the main reason why the blog hasn't been updated regularly.

A few months ago I was in the beautiful city of Braga shooting a campaign for Koy Lab. At the same time, I was also shooting 4K video, using two Samsung S5 phones, kindly provided by Samsung Portugal. Yeah, that's right; cellphones these days can shoot 4K video, can you believe that? And of course, you need to have extremely fast and reliable micro SD cards for your video -- that's why I went with the new 64 GB SanDisk  MICRO SDXC UHS I Extreme Pro cards. That's as good as it gets.
My first impressions were very good. The phones responded very quickly, both shooting video and stills.

The amazing new 64 GB SanDisk  MICRO SDXC UHS I Extreme Pro by SanDisk

We had a dress entirely made out of photo albums that was made specifically for this shoot and we only had one day of production so I knew we had to be quick. Using two Samsung S5 really made things easy because the phones are small and easy to carry so I could shoot with a Hasselblad H3DII-39 or even the PhaseOne 645DF+ I was testing, while snapping some BTS photos and videos with the Samsung S5 in between. I usually had them set on some 3 Legged Thing tripods (I had three of them with me -- Brian, Eddie and Frank) but I could easily take them off the tripod and shoot handheld.

But what exactly is 4K video?
4K is ultra high definition video. The industry standard 4K resolution is 4096 x 2160 but because of the 16:9 aspect ratio used by most televisions, usually 4K video has a resolution of 3840 x 2160 (to fit in the 16:9 ratio). This means that every single frame from the video is an 8.3 Megapixel image. So you can even extract single frames and print them if you want to.

Here's the full 4K BTS video, shot entirely with two Samsung S5:

All of the following BTS images were shot and edited on a Samsung S5 with a 64 GB SanDisk MICRO SDXC UHS I Extreme Pro


As you can see, the phones did a great job, even in low light conditions inside the theater.

And here's some more behind the scenes shots -- not shot with the S5 -- to give you one more glimpse of what was happening. The final images, shot on a Hasselblad H3DII-39 and a PhaseOne 645DF+, were displayed at Photokina, in Koy Lab's booth. You can see them and find out more about the shoot on this post.
I was also speaking at Photokina this year, in SanDisk's booth.
 That's yours truly speaking at this year's Photokina, at SanDisk's booth.
David Newton, Joao Carlos, Michael Grecco, Richard Walch, Marcel Lammerhirt and Lars Schwellnus (left to right).

Koylab's booth at the 2014 Photokina with my image on the background.

 The image being displayed at Koy Lab's booth, on Photokina.

Me taking some close-up pictures of our beautiful model with the Samsung S5. She's also taking a selfie with the other S5 and there's Pedro Davim doing some video work, using a Rocket Travel Slider.

Everyone working on the dress and making sure everything looks perfect.
Li Francisco, the designer, making sure the dress looks great while I take some BTS pictures on the S5.
Snapping some BTS pictures on the first location of the day.

Our first location for the day.
Phones and batteries charging in the Hotel room. It's a critical step to make sure everything is up and running when you're on location.
The first room we shot, as seen through the Samsung S5's lens.

Me shooting some more BTS images on the S5, with the Hasselblad set on a tripod and ready to go.
Shooting with the Hasselblad H3DII39 and a 28mm lens. Again, there's Pedro Davim doing some video work using a
Rocket Travel Slider and a Canon EOS 5D Mk III.

Director + DP - João Carlos -- www.joaocarlosphoto.com
Camera - Pedro Davim
Editor - Maria Rita
Designer - Li Francisco
Assistants - Diego Veríssimo, João Ferreira, Joana Lourenço
Model - Joana Colaço
Hair - Elsa Brandão
Make Up - Alex Me
Production assistant - Lucy
Post-production & 3D - My Shot Studio, João Costa
Thanks to - Pedro Reigoto, Marta Braga, Rita Chuva, Nelson Rodrigues and the Koy Lab Production Team, Samsung Portugal, Teatro Circo Braga, SanDisk

Equipment used in the creating of this campaign:
SanDisk - http://www.sandisk.com
Aviator Camera Gear by Nice Industries - http://www.aviatorcameragear.com
Profoto - http://profoto.com
3 Legged Thing - http://www.3leggedthing.com
Think Tank Photo - http://www.thinktankphoto.com


Every once in awhile there is a piece of gear that changes everything; it's either because of its portability, or its usefulness and ability to bring more creativity to the table or just because its so new and innovative it just has to be game changer. This was my first impression of the Ice Light.

It also looks like a light saber, which is a plus.

I used  the Westcott Ice Light for the first time during this photo shoot for Rangefinder Magazine. Shooting on-location at night in a Parisian square, I wanted and needed a light the was portable while also producing a beautiful output. I used  two Ice Lights during this shoot to illuminate my subject from head to toe. That's some task to photograph a black wedding gown at night. 

Introduced in 2012, the Ice Light was the first daylight-balanced handheld LED introduced to the market. This light source was named a Hot One by Professional Photographer magazine in 2013. I had been wanting to try one and after visiting the Westcott stand at PDN Photo Expo I had to get myself a pair, but I wanted to give them a good test run before. So I shot three seperate videos for Rangefinder Magazine for the January lighting issue.  All the interviews were lit with the help of two ice lights. 
The Ice Light has a daylight-balanced color temperature 5,200K and produces a 1,160 lumen output, easily illuminating my model without changing her beautiful skin tone. Weighing only 1.3 pounds (around 600g), this LED is not only extremely portable, but also exceptionally durable. Designed not only for handheld use, the Ice Light also features standard mounting threads for use on a light stand or tilter bracket. In the case of my Paris shoot one  Ice light was being hand held by my assistant and the other was on a boom arm held by my other assistant. This made it very easy to move around on the Paris streets at night. 


I tend to use it the mostly mounted on Tilter Brackets like in the series of BW studio portraits below . 

The Ice Light has a rechargeable Lithium Ion battery with the capability to run with both AC or DC power. Encased batteries can run for up to 60 minutes at full power or can be run continuously while tethered to an energy source. While on location, I used the available Ice Light Power Pack battery extensions, which increase battery runtime by up to 5 hours.
Each Ice Light comes standard with a compact travel case and 3 international power adapters, which is perfect for photographers like myself, who shoot in a variety of locations around the globe. Recently Westcott launched the Ice Light Pack Kit, so you can have even more creative options, like barndoors, color gels, connector brackets among other things... and a pretty nice carrying case.

For my second  proper shoot with the Ice light I decided to create some black and white portraits in the studio. I had recently been at Just Models to have a look at books and polaroids; I am always interested  in seeing fresh new faces and some familiar faces that have that summer glow. But then sometimes it's the older models' or actors' faces I fall in love with. Such is the case of Fransico Cipriano.

I set up a date that was convenient for the both of us later that week and I didn't want to take up more than an hour of his time or mine. That's actually a lot more time than I sometimes get on certain high profile shoots or when dealing with very busy clients. I wanted to see what I could create using only the Ice Lights. The results are below with some iPhone BTS of the setup. I wanted to focus on the details in his beard and grey hair, so the Medium Format Hasselblad H3D39 was a good choice.

I mounted the two Ice Lights on lights stands, with the rotating head so I could better position them. I like using them in a V position, focusing the main light on the face and having beautiful fall-off. This makes for a nice light gradient. To add a little extra fill I use one of my favorite tools: the Tri - flector (which is no longer available for sale). The next great option and I think over all much better solution is  the Eyelighter. Just the fact that it folds up onto a very portable size is fantastic. When shooting on location I like to always have options and sometimes size and transportability are everything. That's another of the favorite things I like about my Ice Light kit: I can get a lot of options out of a very compact but still very high quality kit of light.